One of the most important steps in getting where we are going is knowing where we currently are. In this case, that means starting with a marketing and sales funnel audit. We want to get a clear picture of where you currently stand with regard to your digital marketing efforts, who your customers are, what the conditions of your market look like, and who your top direct and indirect competitors are.
It is this reference point that we will use to compare our successes and failures along the way to reaching your goals. The information we gain through our audit will help to shape your overall digital marketing strategy, and what tactics we might use to achieve it.
To be able to complete the audit, we will ask you to grant us access to your Google Analytics, your various social accounts related to the project, and any CRM or email software you are using, so we can get a behind-the-scenes look and see what the numbers say.
Once we’ve gathered as much relevant information as we can, we’ll meet with you to discuss our findings and talk about what opportunities we see for moving you closer to your goals.