Twitter, with its micro-blogging style, introduced a unique social network to share your information with the world. With over 135,000 users signing up daily and a user base of over 500 million, Twitter can provide any business, small or big, a beastly opportunity to reach and engage potential and existing customers. In a nutshell, Twitter empowers its users to share their ideas, interests with the world and if the content you generate is worth someone’s while, there is no limit to how far and wide it can reach, without much interference from your end.
We give you a low down on how getting your business on Twitter can impact your sales and services directly:
Twitter is viral: Yes, if you have the ability to generate interesting content, provide some fodder for your existing customers and gain the interests of potential ones, you’re on the track to fame! Every interesting tweet allows your followers to re-tweet and their followers to do the same; at the least see them. The key here lies in the content whether it is images, news, videos; there can be no loose content, none at all.
Eyeing the competition: Twitter lets you search content within itself using keywords that interest you. This also allows you to catch up with your competitors, research their strategy, pain areas and redefine your approach accordingly. You can also see the latest happenings in your industry, look for experts’ advice and use them to your advantage as you deem fit.
Engaging customers: Besides promoting and branding your business, Twitter also opens channels for you to connect with your customers, finding their likes and dislikes, how they rate your product and services, their favorites and suggestions to improve your business. You can also open a customer service channel to ensure your customers get an easy and quick reply.
Making the point- You can post just about anything on Twitter but the catch is to be precise and to the point- Twitter messages can be no longer than 140 characters per tweet. Including Videos and Images can help you get your point across more effectively but the 140 character limit also ensures you do not beat around the bush. An offer sounds like an offer, a contest is a contest and apology is a sorry, it is precise, loud and clear!
Twitter can be as engaging as you want it to be. Certain golden rules to follow and you are right on track. Another advantage that Twitter offers is to share your tweets directly on other social media platforms or websites. This helps you get attention not just in Twitter-land but anywhere you wish to be; hence, the stress on the importance of extremely high quality content because just as easily this can be an advantage for you, it can very well be a prick when your competitors or customers use your Twitter mishandlings to their advantage.
Article written by: Jennifer L Blair