LinkedIn. Out of all the social media out there, this may be the best website for your business. You know that there are many social websites available. There are Twitter, Facebook, MySpace, Digg, Wikipedia, YouTube, Yelp, Google+, Yahoo, Redditt – and more. They have posts, blogs, pictures and videos. And lots and lots of people checking them out. Social media are replacing offices for small businesses.
But LinkedIn is one of the best for your small business. But how does the professional like you actually post jobs? Read on:
Purchase a post. These posts can be found and read by all the members. They are well worth the price. There is a feature named, “Jobs You May Be Interested In”. This feature will recommend your job post to appropriate members.
Here’s what to do:
- Go to the homepage. You will find, at the top, a button named “Post a Job”.
- Enter requested information on this second page. Be sure to put in your location in order to obtain the right pricing. LinkedIn does not know where you live. Do not make them guess. (O.K. That was a joke.)
- See the “Continue” button? Click it.
- This next page is the “Showcase your job” page. Be sure to go with a standard title. If you use a title that’s unusual, it makes it difficult for qualified candidates to find you. When you describe roles and / or responsibilities, you want to be specific. Make sure you include any special requirements. LinkedIn needs this information.
- You may want your job to be sponsored. You may not. It’s optional.
- Click the “Continue” button.
- Put in your information for payment to LinkedIn.
- Click “Review Order”.
- Would you like to share the information about the job with other sites? Enter this information.
- Watch for an email confirming the information you just gave.
Here are some tips for making your LinkedIn job posting effective:
- See the “Company Description” field? Make sure that you use that field when you describe your company. Do not use the “Job Description” field.
- For all LinkedIn fields, make sure you put in as many details as you can. The more information they have, the better their technology can match your posting to the best candidates.
- Remember that “Job Description” page? Be sure to list any benefits of this career. That could include stock options, bonuses, insurance; flex time, a 401K and so on.
- On the “Job Title” field and the “Location” field, make sure you click on the “examples”. This will give you some great ideas and let you know specifically what info LinkedIn is looking for.
It can be a little detailed to fill out all that information on LinkedIn. But once you’re done, you are on the way. You will see your profits grow; you will be successful. But beware – Did you leave anything out?