Pinterest is the third most popular social media network in the world, right behind Facebook and Twitter. If you have a business, Pinterest should never go unnoticed. It generates 27% more revenue per click than Facebook. If Pinterest isn’t part of your business’ social media kit, you should consider your investment on it. It’s easy to use and creates astounding results.
Make sure to add a “pin it” button next to your content on your webpages. Also, include a “follow me on Pinterest” button to increase your followers. Pinterest now has public boards where you can add people to pin for you. This will get your followers involved with your brand, giving them something to interact to. You can even use boards to help you tell a story. These boards are known to inspire and connect to a customer. This leads to impressions and discussions, which leads to a ROI. Also, don’t forget to repin other’s pins as well. It’s good etiquette and increases their likelihood of engaging with yours.
The best time to pin are 2pm to 4pm and 1am to 8pm on Thursdays and Saturdays. You can use various social media managing sites to pre-plan your pins and they’ll pin away at these times so you don’t have to. Make sure that all of your pins aren’t solely about your business. Followers get bogged down from over-excessive advertising. Instead, give them a reason to follow you. Repin related topics and interesting pins with good quality images for best results. Also, make sure your pins are linked to a credible site, no one wants to be linked to spam.
Use of the hashtag is key. The best way to get those repins and increase your following is to create strategic hashtags. You can look up trending hashtags, but be cautious that they’re relevant to your images. Be as accessible and convenient for your customers, and future customers alike, to find you.
You can’t expect to gain a huge following overnight. Be sure to promote your Pinterest page so people are aware and excited about it. Good luck!
Article written by: Jennifer L Blair