1.) Do engage with your audience. The more you engage, the more they’ll engage back. Sometimes, they just want to be heard. Other times, they just want to brag to their friends. Either way, it’s a win-win for you both.
Don’t stalk them. Yes, you read that right. One of the biggest mistakes companies make is simply trying too hard. We know it can be hard to start up new profiles, but patience is key. Stay consistent, interesting, and relevant, and let the rest fall in place.
2.) Do be active. Try to post on your various networks on a daily basis. Keep it interesting for the best results. Eventually your following will look forward to your posts, and will notice if you haven’t been on top of it. Yes, that’s a good thing.
Don’t let your networks collect dust. It looks very amateur if your network isn’t being used. If your last post was from over a month ago, get on it! If you can’t, get rid of it altogether. It’s better to wipe it all away, than to look like a novice. Don’t overdo it either. As much as we all think our own businesses and products are so interesting, others might not feel the same way. Don’t bog down your followers feeds. It will end up looking like spam and you can lose followers along the way.
3.) Do stay professional. At the end of the day, you are selling a product or service. Everything that is being posted a direct reflection of your company. Stay updated on your social networks, monitoring the information that is given to your audience. Stay relevant and interesting for the best impact.
Don’t TMI, LOL, LMFAO, TTYL, OMG, WTF, you get the story. We know it’s important to keep up with the lingo, but these shortcuts are just annoying. This one may seem obvious, but you’d be surprised by how “young” companies try to portray themselves. Nobody talks like this anymore, so you shouldn’t either. Even worse, never EVER commit a grammar mistake. This is the ultimate no-no.
4.) Do use humor. Just keep it professional. We all enjoy a good laugh, but going too far can hurt the image of your company. Stay funny and interesting, but keep it light-hearted and fun.
Don’t try to be the class clown. We know that humor works well with an audience, but using too much humor might hurt you in the end. You don’t want your audience to not take you seriously. Most importantly, we don’t want them to forget your brand and what you’re trying to sell in the first place.
5.) Have fun! We know Twitter can get frustrating, but don’t give up! Be patience, and enjoy the ride! It will be worth it in the end!
Article written by: Jennifer L Blair