Using Facebook for a business is a great idea! Facebook is a global social media which is used by approximately 1,000,000,000 people. This huge audience presents the potential for many, many customers for your company. If you can access Facebook effectively, this translates into a huge revenue gain for you. Let’s talk about how it works when we are Using Facebook to gain customers for our small (or large!) business.
Using Facebook for a business allows your customer to market your product. Your customers will share their experiences on Facebook; most of your clientele will also have accounts on other media; with a small effort on your part, you will also be advertising on Twitter, LinkedIn, YouTube, Pinterest, and Instagram. Google+ and so much more. All because your customers like your product and want to talk about it with their friends and family.
- Using Facebook for a business? Here’s step number one: Get a website. You’ve probably done that already; but if you didn’t, please do it now. Having a website gives you more credence; it helps people to realize that you are professional and trustworthy.
- When Using Facebook for a business, you want to create a great page. Be sure to use videos and pictures. Make sure that your information is clear, understandable and accurate. Make sure it is visually appealing. Lots of color helps. If you don’t know exactly what your page should look like or how it should work, research other companies’ pages. It’s the course of wisdom to know your competition.
- Using Facebook for a business allows you to indulge in some creativity. In your photos and videos, you can share tips, ideas, instructions, etc. You can invite people to comment on the page itself. People love to be heard.
- When using Facebook for a business, it’s o.k. to invite your friends and family to view your page. This will give your page traffic; it will also give you the opportunity to hear how people other than your self feel about your page.
- Don’t forget – When using Facebook for a business, make it about you and your company. When you show that you are a real human with interests and goals just like your followers, you will maintain their interest and loyalty. People respond much better to a face than they do to a faceless message.
- Using Facebook for a business works well when you make it interesting. Give them an incentive to keep buying your product / service. Hold a contest. Make sure you check your user agreement – some contests are banned by Facebook.
- Here’s a real effective strategy – On your Facebook page, tell your potential customers that if they mention Facebook on their order, they will get a 5% discount. This gives Facebook publicity and gives your customers an incentive to do business with you.
Using Facebook for a business? Don’t forget these important tips.
