Facebook has recently launched a new update called “Timeline.” What Timeline does is completely reformat the layout of your account. You have the option to upgrade to the new layout before you are automatically reverted to it on March 30th, 2012. Once you get the new Timeline upgrade you have 7 days to get it looking the way you want before it is published to where others can see it. You likewise have the option to publish it before the 7 day period is up.
Now there are some cool new features that Timeline boasts, but then there are the downfalls. One of the major downfalls affects businesses that currently have a Facebook landing page. I’ll get to the bad points later and start off with some of the good features. For starters Timeline allows you to “highlight” the content that you want. Timeline grants you the choice of hiding certain content as well as the ability to control who actually sees a post.
You can also link several apps that let you share anything from the recent movies you’ve watched to the Nike GPS mileage tracking from the runs you take. (This is a scary feature because if I make the same general runs people can know my habits and know when I am out of the house. Not something I want to advertise on a social network for the world to see!)
Another innovative feature for Timeline is the ability to have a cover image. The cover image will be located at the top of your profile and is 851px by 315px in size. This image is the first thing that people see when they view your profile and the sheer size of it really allows you to show off who you are and what you are about.
Now that I’ve covered some of the new interesting features and have gotten you amped up on upgrading, I’m going to completely ruin your day if you are a business owner. You know how you are able to have a Facebook landing page where your customers can see information about your business rather than be directed to your wall? Well, kiss that landing page goodbye with Timeline! As of yet you no longer have the option of a landing page. Timeline still supports the feature of having tabbed pages, but your customers now have to click on that page to get the information.
If you are a business owner with a landing page I would highly recommend not upgrading until they automatically switch your account over to Timeline on March 30th. I made the mistake of upgrading my account and am now regretting it whole heartedly. Unfortunately there is also no way of undoing the upgrade either. Let’s hope that the Facebook developers make the Timeline layout support the landing page feature sooner rather than later.