Yes, business on Pinterest. Your business. Advertised and promoted on one of the most effective social media websites there is. What a great idea. Of course, there are a lot of social media websites that you can use; what are the advantages of Pinterest?
Pinterest is a website that is pretty much self explanatory. It allows its users to do collections, based on themes like hobbies, interests, events and so on. The user can “pin” his / her own photos and images and re-pin other peoples to their inboards. This is a user friendly, fun social media website. A perfect strategy can be to market your business on Pinterest.
What can you do to promote your business / service / product effectively? Do not overlook these necessary things. This involves your business metrics; the measurement of your business activities and results. This will tell the story that your need to know.
- Measure your share of audience voice (SOV) concerning business on Pinterest. You may already know the numbers involved in the followers and others mentioning your brand. It’s also easy to measure whether these mentions and feedback are neutral, negative or positive. This gives you some idea of how you are doing. But how are other, similar companies doing? If their business on Pinterest is doing better than yours, perhaps you should give some thought to improving your methods.
- How is the “conversion rate” for your company? What does that mean? Well, suppose you are spending time and money on social media marketing and you’re finding lots of interest, but the traffic does not convert to your business on Pinterest. You can then give attention to this area
- Another extremely useful tool for measuring the metrics for your business on Pinterest is “Google Analytics”. This tool will tell you how many visitors to your site have been referred from another site. You’ll want to access this website and see how much referral traffic you are getting from other social media websites. If you can get a large number of people to leave Twitter, Facebook, Digg, YouTube, Yelp, MySpace, Google+, Redditt, Yahoo and so on to visit you, your profits are bound to explode. How are you doing in regards to referral traffic?
- You can find out what percentage of mentions your company gets by using “Social Mention”. This is a great tool if you are doing business on Pinterest. You can use it to compare interest in your company to interest in others. You can look up your business on Pinterest, get the number of mentions, then find the number of mentions for your competitors. How do you compare?
Yes, marketing your business on Pinterest is a great strategy. But if you don’t know how you’re doing, how can you know what is needed to improve? You need to know your metrics. They tell the tale and let you know what to do next.