We help eCommerce stores profitably scale Facebook ads to increase revenue while decreasing cost per acquisition. We do this by taking a strategic, data-driven approach towards Facebook advertising (something fairly unheard of in this industry).
We work with eCommerce brands to clearly identify who their customer avatars are, what their customers’ pain points are, what specific language their target audience uses, and we map out where and how to find them on Facebook.
We structure sophisticated campaigns with multiple touch points to ensure that nobody slips through the “retargeting cracks”. With this approach clients tend to see ROAS of 5X – 20X+ within our retargeting campaigns.
Once we’ve laid the groundwork we have a simple motto that we follow: test, optimize, repeat. Once we’ve found winning ad sets and ad creative, our job is hardly over. Because we are profit-focused, our goal is always going to be on reducing cost per acquisition and increasing return on ad spend.